Form's blog http://formblog.posterous.com News + views on design and culture from Form (Design and Art Direction), London posterous.com Thu, 23 Feb 2012 05:36:00 -0800 Nothing beats receiving a new piece of print #bookdesign http://formblog.posterous.com/nothing-beats-receiving-a-new-piece-of-print http://formblog.posterous.com/nothing-beats-receiving-a-new-piece-of-print

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]]> http://files.posterous.com/user_profile_pics/563506/n744903852_690640_9725-1.jpg http://posterous.com/users/5fdGb3Vkc8x3 Form Design and Art Direction, London Form Form Design and Art Direction, London Thu, 23 Feb 2012 01:22:00 -0800 Form Creative Social: What's inspired us lately? #4: Paula Benson http://formblog.posterous.com/form-creative-social-whats-inspired-us-lately-61992 http://formblog.posterous.com/form-creative-social-whats-inspired-us-lately-61992

Part Four

We all took a few hours out from the busy Form schedule last week to gather together for a creative social - to share things which get our creative juices flowing, or which for one reason or another, have inspired us lately.

  4th up in this series is from Form partner: Paula Benson.

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1/ Avios advert (the making of).
I hope this is real and not just something made to look authentic for the good of a brand. If it is real, I love it! - A bunch of people trying in earnest to make all sorts of objects fly – a lawnmower, a washing machine and even a shopping basket (the mini ghetto-blaster gets it in the river.) I just love that people do such things and there is something poetic about seeing an everyday object turned into a gently gliding thing of beauty. Its also just a bit silly. And I like that someone was intelligent enough to see fit to turn someone's passion into an advert for Avios – the air miles rewards programme. The music in the advert itself is stunning too. Apparently it’s ‘Underwaters’ by Leila (but don’t blast me down in flames if I’m wrong).

The making of is great to watch first. See it here >

And then the final advert. See it here >

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2/ A legend in our own living rooms: Terence Conran.
I spoke about this in our creative social but I've aready written a dedicated blog entry on this Sir of all things design and restaurants! See blog here >

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3/ Sophie Smallhorn.
Artist.
Colour.
Minimal.
Graphic.
Like.

http://www.sophiesmallhorn.co.uk/


4/ And last but not least, i was flicking through the TV channels the other night and came across this chap trying to sell a tacky framed print on Bid Tv. His commentry was something to behold and had me transfixed in disbelief! Call me a snob, but this is classic.... I urge you to feel the love here >

IMG_1693_REDUCED_-_Cellular.m4v Watch on Posterous

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]]> http://files.posterous.com/user_profile_pics/563506/n744903852_690640_9725-1.jpg http://posterous.com/users/5fdGb3Vkc8x3 Form Design and Art Direction, London Form Form Design and Art Direction, London Wed, 22 Feb 2012 11:48:00 -0800 Form Creative Social: What's inspired us lately? #3 Jo Hosker http://formblog.posterous.com/form-creative-social-whats-inspired-us-lately-23332 http://formblog.posterous.com/form-creative-social-whats-inspired-us-lately-23332

Part three.

We all took a few hours out from the busy Form schedule last week to gather together for a creative social - to share things which get our creative juices flowing, or which for one reason or another, have inspired us lately.

  3rd up in this series is from Form designer: Jo Hosker

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1. Nokia Shorts premier at Edinburgh Film Festival in June 2011 showed 8 short films all competing for the winning prize. Even though this film didn't win, it is the only one I can remember. 'A Fish Story' by Teemu Nikki, watch here.
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2. Richard Wilson's 20:50 oil installation in the Saatchi Gallery, a must see art installation. See more here.
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3. A visualisation of the 1st violin of the 2nd symphony, 4th movement by Ferdinand Ries in the shape of a rollercoaster.  Watch it here 

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]]> http://files.posterous.com/user_profile_pics/563506/n744903852_690640_9725-1.jpg http://posterous.com/users/5fdGb3Vkc8x3 Form Design and Art Direction, London Form Form Design and Art Direction, London Tue, 21 Feb 2012 05:20:00 -0800 Form Creative Social: What's inspired us lately? #2 Chris Moore http://formblog.posterous.com/form-creative-social-whats-inspired-us-lately-2953 http://formblog.posterous.com/form-creative-social-whats-inspired-us-lately-2953

Part Two:

We all took a few hours out from the busy Form schedule last week to gather together for a creative social - to share things which get our creative juices flowing, or which for one reason or another, have inspired us lately.

  2nd up in this series is from Form designer Chris Moore:

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1. Director Keith Hopkin had the simple but original idea to film 13 dogs with their heads out of the car window. The combination of slow motion filming and an excellent choice of music, makes it a very funny video and well worth a watch.

See the video here >

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2. Artist Guy Laramée has created in such varied and numerous disciplines, but in this case it is sculpture. 'The Great Wall' is a series where he carves into a stack of encyclopedias creating wonderful landscapes.

See it here >

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3. With Virgin expanding into banking, it's no surprise Richard Branson put on an excellent show at the University of London's Senate House Library. They created a 270 degree fully immersive architectural projection to promote the new Virgin Money service. Check out this fantastic video, using the link below.

See it here >

Music

4. Here is an extra-ordinary re-creation of House of the Rising Sun by The Animals. Using old computer equipment and in particular a HP Scanner and a hard drive converted into a robotic drum machine, the common office sounds can be heard in a different light.

Sing-a-long here>

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5. This interactive website explains the risks drugs can have on your health.
http://www.trydrugs.net/

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]]> http://files.posterous.com/user_profile_pics/563506/n744903852_690640_9725-1.jpg http://posterous.com/users/5fdGb3Vkc8x3 Form Design and Art Direction, London Form Form Design and Art Direction, London Mon, 20 Feb 2012 05:39:00 -0800 Form Creative Social: What's inspired us lately? #1 by Joe Wassell Smith http://formblog.posterous.com/form-creative-social-whats-inspired-us-lately http://formblog.posterous.com/form-creative-social-whats-inspired-us-lately

We all took a few hours out from the busy Form schedule last week to gather together for a creative social - to share things which get our creative juices flowing, or which for one reason or another, have inspired us lately.

First up in this series is from Form designer Joe Wassell Smith:

01. New Wes Anderson film - Moonrise Kingdom
Expect more awkward moments, vibrant colours, quirky typography and flawed male characters.
Out May/June
See the trailer here
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02. Canon Pixima
Canon 'bring colour to Life' with the help of Christopher Hewitt & Jason Tozer. Beautiful solution to a dream brief. see here >

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03. The future is... 3d projection… on water…
To launch a new trainer (Jordan melo M8) Nike raise the bar. Again. see here >
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]]> http://files.posterous.com/user_profile_pics/563506/n744903852_690640_9725-1.jpg http://posterous.com/users/5fdGb3Vkc8x3 Form Design and Art Direction, London Form Form Design and Art Direction, London Sun, 12 Feb 2012 04:07:00 -0800 Form blog post by Paula: A legend in our own front rooms - Terence Conran http://formblog.posterous.com/form-blog-post-by-paula-a-legend-in-our-own-f http://formblog.posterous.com/form-blog-post-by-paula-a-legend-in-our-own-f

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See the full gallery on Posterous
I hadn’t truly logged what an impact furniture designer and restaurateur Terence Conran had made on my life until visiting the current exhibition ‘How Way We Live Now’, a celebration marking Conran’s 80th birthday at Design Museum, London.
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See the full gallery on Posterous

I was a long term fan of Habitat (founded by Conran in 1964) since my teenage years of the the early 80s when a trip to ‘town’ (Cheltenham) wasn’t complete without a visit to this then emporium of homeware. You have to remember nothing much like this existed on the provincial high street back then. I loved the sense of style and design which pervaded the shop -  through the furniture, the cookware and the fabulous fabrics. Not to mentioned the catalogues!

I shrieked out loud at the exhibition when I saw a catalogue from 1986 I had totally forgotton about, but seeing it framed on the wall was like bumping into an old friend. I suddenly realised how early Habitiat catalogues had fueled my life long passion for interiors books and magazines. I would buy them and pour over the contents, many years before I could ever afford my own home, and it’s probably those catalogues which partly made me want to be a graphic designer. The idea of setting out completely styled rooms, not only in the catalogues but in the shops themselves was a pretty new concept and has also influenced me as an art director in creating mini worlds.
 
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See the full gallery on Posterous

And then fast forwarding to the late 80s/early 90s, once I’d graduated from St Martins and been working as a graphic designer for a few years, I now also realise what an impact all those Conran restaurants had on the London dining-out experience. No friend’s birthday was complete without a night of good food and stylish interiors at Pont de La Tour, Chop House, Quaglinos, or Bibendum. Just as me and my friends started to earn some money, we were able to experience ‘posh’ restaurants which weren’t stuffy - and we felt grown up and a little bit like proper foodies.
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See the full gallery on Posterous
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Through his individual sense of style and entrepreneurialism, Conran changed many things from the living room to the restaurant, and the exhibition documents this in a calm, considered and well-paced way.

Exhibition Open until 4 March
http://designmuseum.org/exhibitions/2011/terence-conran

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]]> http://files.posterous.com/user_profile_pics/563506/n744903852_690640_9725-1.jpg http://posterous.com/users/5fdGb3Vkc8x3 Form Design and Art Direction, London Form Form Design and Art Direction, London Fri, 10 Feb 2012 02:20:00 -0800 Form create brand identity for new Events industry charity focused on changing lives in Namuwongo, Uganda #eventprofs #design http://formblog.posterous.com/form-create-brand-identity-for-new-events-ind http://formblog.posterous.com/form-create-brand-identity-for-new-events-ind

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We were asked to create a brand identity for this charity, founded by key members of the events industry to help and maintain a long term relationship with the slum community of Namuwongo in Uganda.

We felt the name and logo needed to communicate the uniting of two very different communities to create positive change - this concept is reflected in the icon and identity system through interlocking lines and the earthy yet bright colour palette are fresh and positive. The overall feel of the communications is simple and direct with bold use of photography to communicate what matters most - the people this campaign will help the most.

See more here: http://www.form.uk.com/portfolio/branding/not-for-profit/namuwongo/logo/

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]]> http://files.posterous.com/user_profile_pics/563506/n744903852_690640_9725-1.jpg http://posterous.com/users/5fdGb3Vkc8x3 Form Design and Art Direction, London Form Form Design and Art Direction, London Thu, 09 Feb 2012 02:16:00 -0800 Little things please little minds, but this is a big thing! #1 on Google. #SEO http://formblog.posterous.com/little-things-please-little-minds-but-this-is http://formblog.posterous.com/little-things-please-little-minds-but-this-is

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]]> http://files.posterous.com/user_profile_pics/563506/n744903852_690640_9725-1.jpg http://posterous.com/users/5fdGb3Vkc8x3 Form Design and Art Direction, London Form Form Design and Art Direction, London Wed, 08 Feb 2012 04:57:00 -0800 Blog post by Form: Paula’s Design Classic as featured in Feb issue of @ComputerArts #design #art http://formblog.posterous.com/blog-post-by-form-paulas-design-classic-as-fe http://formblog.posterous.com/blog-post-by-form-paulas-design-classic-as-fe

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See the full gallery on Posterous

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]]> http://files.posterous.com/user_profile_pics/563506/n744903852_690640_9725-1.jpg http://posterous.com/users/5fdGb3Vkc8x3 Form Design and Art Direction, London Form Form Design and Art Direction, London Fri, 27 Jan 2012 08:24:00 -0800 Hungry? Check out Forms new identity for The Restaurant Show #eventprofs @RestaurantShow http://formblog.posterous.com/hungry-check-out-forms-new-identity-for-the-r http://formblog.posterous.com/hungry-check-out-forms-new-identity-for-the-r

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William Reed commissioned us to create a new logo and brand identity for The Restaurant Show – the dedicated trade exhibition for the restaurant and food service industry.

The brief: Strengthen the position of the event and reflect the key offer and messages, by creating a more sophisticated identity to work across all print and digital communications (including the design of an engaging sales brochure, advertising and direct mail pieces).

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Our solution: The typographic logo is clean and sophisticated, with an identifiable ‘plate icon’ used as the ‘O’. We commissioned and art directed a ‘statement’ visual to define the campaign based on a beautiful, seductive photographic ‘sculpture’ comprised of items on display at the show. The colour palette consists of deep, muted gradient fades. The typography is clean, uncluttered, with a distinct information hierarchy.

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Sales Brochure Spreads.

See more here: http://www.form.uk.com/portfolio/events-exhibitions/events-trade-1/the-restaurant-show/logo/

Photography by Jonathan Knowles.

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]]> http://files.posterous.com/user_profile_pics/563506/n744903852_690640_9725-1.jpg http://posterous.com/users/5fdGb3Vkc8x3 Form Design and Art Direction, London Form Form Design and Art Direction, London Wed, 25 Jan 2012 07:53:00 -0800 Form create new video based website for @theSoGroups #eventprofs http://formblog.posterous.com/form-create-new-video-based-website-for-theso http://formblog.posterous.com/form-create-new-video-based-website-for-theso

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After creating the brand identity for the SO Group (major suppliers to the events & exhibition industry) we were commissioned to design and manage the build of a CMS website to help them stand out in their industry.

Our brief was to create an engaging and eye-catching site, but most importantly - simple - with minimum text.

Our solution was to create a homepage which delivers most of the content in video format - each box represents a subbrand, which enlarges to play a video - containing the equivalent information of an entire website - in the form of upbeat interviews and visuals. Much of the other content is drawn from Facebook and Twitter feeds and is therefore always current and fresh.

The customised Wistia video platform (with fully customised player designed by us and with thanks to the talents of our technical partners webstars) allows our client to collect stats on how many videos are watched and for exactly how long so we ensure maximum engagement with the user.

See more here: http://www.form.uk.com/portfolio/branding/branding/so-group/logo/

See live site at: http://www.thesogroup.co.uk/

Technical partner: webstars

 

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]]> http://files.posterous.com/user_profile_pics/563506/n744903852_690640_9725-1.jpg http://posterous.com/users/5fdGb3Vkc8x3 Form Design and Art Direction, London Form Form Design and Art Direction, London Wed, 18 Jan 2012 01:56:00 -0800 Form design new Penelope Pond Spring/Summer 12 catalogue http://formblog.posterous.com/form-design-new-penelope-pond-springsummer-12 http://formblog.posterous.com/form-design-new-penelope-pond-springsummer-12

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For our second season as creative partners for this Women’s Accessories brand we designed a 44 page Catalogue, combining evocative images of countryside scenery with PP product.

We selected ‘Asian binding’ for the catalogue; stitching runs down and across the spine to create a delicate, pastoral finish.

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Catalogue spreads – featuring ‘mood creating’ countryside shots.

Countryside Photography: Paul West

See more here:
http://www.form.uk.com/portfolio/branding/fashion/penelope-pond-ss12/catalogue-cover/

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]]> http://files.posterous.com/user_profile_pics/563506/n744903852_690640_9725-1.jpg http://posterous.com/users/5fdGb3Vkc8x3 Form Design and Art Direction, London Form Form Design and Art Direction, London Mon, 16 Jan 2012 05:43:00 -0800 Form create Lettuce Spring/Summer 12 campaign http://formblog.posterous.com/form-create-lettuce-springsummer-12-campaign http://formblog.posterous.com/form-create-lettuce-springsummer-12-campaign
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Third season in, Lettuce commissioned us to devise and create the campaign for the S/S 12 collection. The theme “a magical moment in the city” informed our photoshoot for the collection which features a huge variety of scarves.

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We commissioned, cast and art directed the shoot in collaboration with photographer Sarah Cresswell. Our aim also being to strengthen and deepen the different and distinct personalities of the 3 sub-brands we devised as part of the reband - Boho, Juju and Lyric.

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Boho Spreads.

Shot in and around London, with ‘Gemini blondes’ Riley and Grace, this season we focussed on markets and cafe culture around Islington and Brick Lane to illustrate the different moods of the Lettuce brand.

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JuJu spreads.

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Lyric spreads.

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Other spreads.

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Swing tags.

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Double sided bag.

See more here:

http://www.form.uk.com/portfolio/branding/fashion/lettuce-ss12/catalogue-cover/

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]]> http://files.posterous.com/user_profile_pics/563506/n744903852_690640_9725-1.jpg http://posterous.com/users/5fdGb3Vkc8x3 Form Design and Art Direction, London Form Form Design and Art Direction, London Fri, 13 Jan 2012 09:11:00 -0800 Discovery Max new brand identity by Form launched this week http://formblog.posterous.com/discovery-max-new-brand-identity-by-form-laun http://formblog.posterous.com/discovery-max-new-brand-identity-by-form-laun

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Discovery Networks International commissioned us to create a logo and full off-air identity system for their new free-to-air channel ‘Discovery MAX’ launched in Spain.

We have created all versions of the logo (for use across a multitude of materials), a comprehensive identity system and styleguide which covers the design of print and outdoor advertising, event banners, presentation templates, stationery and merchandise. The system was designed to work with the on-air identity developed by Discovery’s creative team in London.

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We felt the brand identity needed a sense of dynamism, yet link to the overall Discovery Network’s identity. We opted for a simple aesthetic with gravitas - a new channel identity needs to look instantly reliable.

A key part of the identity are large, impactful images (sourced from the programmes themselves) which communicate energy and adventure, as well as identifiable personalities which have immediate connection with the viewer.

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A key identifier of the logo, and overall visual language is a dynamic ‘upwards’ angle, applying to imagery and all graphic panels.

A colour gradient system is also a key part of the identity.

The primary vivid blue fade colourway is reminiscent of the globe, sea, nature.

Secondary palettes exist in red, yellow and green.

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“We are very happy with the results of the Discovery Max identity which fits and exceeds the demands of a challenging brief. It has been great working with Form. They are a very creative team, highly professional, and always responsive. I also found them open to collaboration and great on delivery.”

Federico Gaggio - VP, Executive Creative Director Discovery Networks Western Europe

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See more here:

http://www.form.uk.com/portfolio/branding/branding/discovery-max/logo/

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]]> http://files.posterous.com/user_profile_pics/563506/n744903852_690640_9725-1.jpg http://posterous.com/users/5fdGb3Vkc8x3 Form Design and Art Direction, London Form Form Design and Art Direction, London Thu, 12 Jan 2012 05:37:24 -0800 Beware the perils of Wordpress websites. 2 clients sites (not designed by us) hacked this week. http://formblog.posterous.com/beware-the-perils-of-wordpress-websites-2-cli http://formblog.posterous.com/beware-the-perils-of-wordpress-websites-2-cli Paula Benson, Form
Sent from my iPhone

This message has been scanned by MailController - portal2.mailcontroller.co.uk

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]]> http://files.posterous.com/user_profile_pics/563506/n744903852_690640_9725-1.jpg http://posterous.com/users/5fdGb3Vkc8x3 Form Design and Art Direction, London Form Form Design and Art Direction, London Tue, 10 Jan 2012 10:05:00 -0800 Form's newly launched branding for Discovery Max featured on @Design_Week http://formblog.posterous.com/forms-newly-launched-branding-for-discovery-m http://formblog.posterous.com/forms-newly-launched-branding-for-discovery-m

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See more here: http://www.form.uk.com/portfolio/branding/branding/discovery-max/logo/ 

 

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]]> http://files.posterous.com/user_profile_pics/563506/n744903852_690640_9725-1.jpg http://posterous.com/users/5fdGb3Vkc8x3 Form Design and Art Direction, London Form Form Design and Art Direction, London Fri, 06 Jan 2012 08:43:25 -0800 Marketing warning - wrongly targeted emails are WORSE than NO email at all. .. http://formblog.posterous.com/marketing-warning-wrongly-targeted-emails-are http://formblog.posterous.com/marketing-warning-wrongly-targeted-emails-are

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via TweetDeck

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]]> http://files.posterous.com/user_profile_pics/563506/n744903852_690640_9725-1.jpg http://posterous.com/users/5fdGb3Vkc8x3 Form Design and Art Direction, London Form Form Design and Art Direction, London Wed, 04 Jan 2012 10:52:00 -0800 New ARC show printed DM pieces landed in the studio today #eventprofs http://formblog.posterous.com/new-arc-show-printed-dm-pieces-landed-in-the http://formblog.posterous.com/new-arc-show-printed-dm-pieces-landed-in-the
We still get excited after all these years when a new piece of print arrives!
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After working on the 2010 and 2011 campaigns, UBM asked us to create a new identity for the 2012 show by illustrating the effect that light has on a space.

see more of our work for the ARC show and other Events and Exhibition on the Form website http://www.form.uk.com/portfolio/events-exhibitions/events-trade-1/the-arc-sh...
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]]> http://files.posterous.com/user_profile_pics/563506/n744903852_690640_9725-1.jpg http://posterous.com/users/5fdGb3Vkc8x3 Form Design and Art Direction, London Form Form Design and Art Direction, London Wed, 21 Dec 2011 07:19:00 -0800 Happy Christmas from Form! (and some stories from our "Rock vs Pop" Christmas outing)) http://formblog.posterous.com/happy-christmas-from-form-and-some-stories-fr http://formblog.posterous.com/happy-christmas-from-form-and-some-stories-fr

We enjoyed a jolly spiffing day out last Friday for our Form Christmas party.
Soho was experiencing a complete power cut, so Christmas lunch in Kettners in the dark with candles was fun and intimate and the Form Christmas quiz kept us fully occupied between courses and cocktails.

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ROCK!

Then the history of the London music scene came alive when we hired a rock expert from London Walks to give us a Rock n Roll tour of the west-end. From Bill Hayley at the Dominion to the original offices of Northern Songs, and the original Swinging 60’s clubs like The Flamingo and the Ad Lib to the “birthplace” of Led Zeppelin c/o the original Marquee club we were suitably wowed.
We went for a drinkette in the Ship (where music roadies used to hang out in the 60s and 70s waiting for music jobs to come up) and weirdly, we bumped into Rick Mayall. Followed by more in the Pheonix Club in Charing Cross Road where the results of the quiz were announced... Congratulations Mr Paul West! ('fix' i hear you cry..., but alas, 'tis true).

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POP!

Then a hop skip and jump to Wembley to see The Saturdays who we have been working with this year. They were pretty darn good and a very entertaining Christmas gig was had by all, followed by a back stage party and a mission to say Hello to all 5 girls from the band and carry on the festivities.

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Happy Christmas wherever you are, and whatever you’re up to!
Here’s to a great 2012.

Form x

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]]> http://files.posterous.com/user_profile_pics/563506/n744903852_690640_9725-1.jpg http://posterous.com/users/5fdGb3Vkc8x3 Form Design and Art Direction, London Form Form Design and Art Direction, London Tue, 20 Dec 2011 09:49:00 -0800 EVENTS FOCUS #2.4: Guest Form news contributor - Rachel Quigley, Willam Reed, on WHAT’S IN STORE FOR THE EVENTS INDUSTRY in 2012? http://formblog.posterous.com/events-focus-24-guest-form-news-contributor-r http://formblog.posterous.com/events-focus-24-guest-form-news-contributor-r

With next year being the Olympics and the Queen’s Diamond Jubilee we asked some key players how the events industry will harness the feel good factor from these 2 benchmark events...

Rachel Quigley, Event Director - William Reed Business Media:

“I saw the anticipation and celebration play out in Sydney in 2000 and look forward to experiencing London’s fervour, events and showcase next year. The scale and calibre of the Olympic experience is unlike any other and businesses across the commercial spectrum, through events or otherwise, have so much to gain by approaching 2012 prepared, adaptable and ready to join the nationwide festivities.”

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]]> http://files.posterous.com/user_profile_pics/563506/n744903852_690640_9725-1.jpg http://posterous.com/users/5fdGb3Vkc8x3 Form Design and Art Direction, London Form Form Design and Art Direction, London